Customer Journey Mapping: What Departments to Involve?

This article was written by UXPressia. Check out UXPressia’s site to visualize customer experience and collaborate with your team in real time. Customer journey mapping allows companies to visualize a path their customers take, understand their experience, detect experience flaws, and identify opportunities to improve. Depending on the scope, your customer journey map (CJM) may … Read more

5 Psychology Principles Every UX Designer Should Know

When it comes to using a product, it’s important to design with the users’ perspective in mind.  Understanding how your users think and will navigate through your product will make all of the difference.  Psychology, believe it or not, plays an important role in understanding how your target users think.  By understanding how different psychology … Read more

Case Study: The UX of Dating Apps

The number of dating apps and online dating candidates have flourished over the past decade.  Facebook Dating, Bumble, Tinder, Grindr, and so many more are calling for your attention as they try to monopolize the dating industry. According to Pew Research, 48% of Americans between the ages of 18 and 29 have used a dating … Read more

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